A little over a week ago we reported that a Brazilian company by the name of Gradiente had released a smartphone called the iPhone Neo One. It is by all accounts a rather outdated Android handset running on Gingerbread, but given that the company seems to have registered the trademark to the iPhone name way before Apple did, on the surface it would seem that they are within their legal rights to call their phone the iPhone if they wish.
As we mentioned in our previous report, this seemed like an excuse for Apple to take notice and possibly work out some settlement agreement and according to reports, Gradiente is most definitely willing to make a deal with Apple if they wish to license the iPhone name from them. Gradiente has warned that they are willing to“adopt all the measures used by companies around the world to preserve its intellectual property rights”. At the moment Apple has yet to make an official comment on the matter, but hopefully this will be resolved quickly and peacefully.
The iPhone is Apple's line of smartphones. That was also the original name of the first iPhone, which was announced on January 9th 2007 by Steve Jobs during the Macworld Keynote. The iPhone was released to the public in June of the same year. The development of the iPhone started in 2004, was internally called "project purple" and was the fruit of a collaboration between Apple and AT&T. Since then, Apple has released new iPhone models every year, with the iPhone 3G in July 2008, the iPhone 3GS in June 2009, the iPhone 4 in June 2010, the iPhone 4S in October 2011 and the iPhone 5 in September 2012. The iPhone represents more than half of Apple's revenues.
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