Idea launches 'Ivory' dual-SIM, 3G smartphone for Rs 7,390

Idea Cellular has announced the most affordable Android ICS smartphone for the Indian market. The phone, dubbed Ivory, is priced at Rs. 7390. The Idea Ivory is a dual SIM, 3G smartphone powered by a 1GHz processor. Idea calls it a feature-packed phone with “beautiful aesthetics", a complete value for money in the ICS 3G phone category.

The phone features a 3.5” full touchscreen, 512MB RAM and 4GB internal memory. This dual-SIM smartphone has a strong battery support, Android Browser and G Sensor. The spec sheet also reveals support for Wi-Fi, A-GPS and a slew of built-in social media apps, namely, Android GMS standard application, Facebook, Twitter, IMAP, HTML, Music Video Player, documents to go and multi e-mail POP3.

The Ivory comes dipped in two colour options – White and Black. Idea has a range of affordable feature-packed Android phones, which include the Idea Aurus. And like all its previous smartphones, the dual SIM, 3G Ivory smartphone also comes packed with attractive data usage offer for Idea 3G users. The pack offers 1GB of free data every month for first three months and also free Idea TV for just Rs. 261.

Speaking on the occasion, Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular, said,“Devices play an important role in enhancing service experience for the user, and has been a key component of Idea’s 3G growth strategy. Idea Ivory, based on the latest Android 4.0 OS, and all other previous 3G smartphones, have been affordably priced to propagate data usage amongst mass consumers. Idea’s continuous focus on enhancing consumer experience, and understanding and providing support to user(s) needs and requirements in the relatively new and emerging service area such as 3G, has enabled us to become the most associated brand with 3G and data.”

The Idea 3G smartphones portfolio includes:
Idea Aurus: Front and back cameras with video calling, Android v2.3.6 (Gingerbread) OS, dual-SIM, 800MHz powerful processor, 4GB Micro SD card included (expandable to 32GB), 3.5-inch capacitive multi touch screen, 5MP camera (using software interpolation), Cloud Backup, Social Networking apps, and RSS feed support. Price: Rs. 7,190.

ID 918: Dual SIM, Android v2.2 (Froyo), 3.2MP Camera, 3.2-inch capacitive (Multi Touch) screen, microSD support up to 32GB, Geo-tagging, GPS Navigator software, FM radio and MP3 Player, Wi-Fi, Bluetooth, Social Media Apps such as Facebook, Twitter, Orkut and pre-loaded Google and YouTube, besides a range of other high-end smartphone features and Idea TV. Price: Rs. 5,994

Idea Blade: Android v2.2 (Froyo) with 3.5-inch full touchscreen, powerful battery, 3.2MP camera, capacitive touchscreen, G Sensor, Wi-Fi and GPS. Price: Rs. 7,992

Idea ID 280: Android v2.2 (Froyo), Qualcomm processor, capacitive touchscreen, powerful battery, G Sensor, Wi-Fi, GPS and 3.2MP camera. Price: Rs. 5,850