BlackBerry next week will attempt to convince iOS and Android users to jump ship by offering them a simulated experience of the BlackBerry 10 with a mobile ad that takes over their screens.
The ad, which promotes the U.S. launch of the Z10, won't open automatically, but will instead only take over the screen when a user clicks on it. Frank Boulben, BlackBerry's chief marketing officer, says the ad — via Phonevalley — will come in different forms, including banners and in-app units. "Let's say you are exposed to a BlackBerry 10 link," Boulben says. "You click on it and it will take over your screen and, for instance, show you the BlackBerry 10 keyboard and at the end ask 'Does your smartphone do that? If not, visit blackberry10.com.'"
In addition, BlackBerry also has a Chrome plug-in on blackberry10.com that lets you "experience BlackBerry Flow" by incorporating your Facebook information, if you log in via Facebook. "You'll see a demo of BlackBerry 10 that pulls your own feeds into the demo," he says.
BlackBerry broke the U.S. portion of its "Keep Moving" global ad campaign 10 days ago. The brand also ran its first-ever Super Bowl ad, which detailed things the Z10 couldn't do, like set yourself on fire and grow elephant legs. Though our Mashable's Christina Warren dubbed the ad "lackluster," Boulben says he was happy with the way it was received. "The overall response on social networks we did afterwards was very positive," he says. "Clearly the sentiment was that there was something new about BlackBerry that was worth checking out."
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