Thursday, February 14, 2013

iPhone 5 - rated higher in US - UK

Users of the iPhone 5 in the UK and US disagree on how good the phone is - as it has been ranked fifth in the US and second in the UK after a user satisfaction survey.
The hotly anticipated iPhone 5 has been ranked fifth behind four Android-powered devices in a study of 93,825 US mobile users who were asked how satisfied they were with their mobile on a 10-point scale.
It found the latest Apple phone lagging behind other devices such as the Motorola Atrix which was rated 8.57 out of 10.
The iPhone 5, a more expensive phone than the Motorola device, had an average score of 8.23 in the US study by mobile research specialists On Device Research.
Sarah Quinn, On Device Research's marketing manager, said: "Although Apple created one of the most revolutionary devices of the past decade, other manufacturers have caught up, with some Android-powered devices now commanding higher levels of user satisfaction."
The top five devices for satisfaction in the US are 4G capable, and users with a 4G subscription reported a higher device satisfaction (7.76) than those with no 4G subscription (7.28).
On 4G, Ms Quinn said: "The 4G impact on device and consequently network operator satisfaction is really interesting. It's also a great opportunity for operators, with 4G uptake having a positive impact on not only satisfaction but also revenue and loyalty."
In the UK, where there is only one 4G network operator, EE, the iPhone 5 is under less pressure from competitor devices, ranking second in user satisfaction.
In the study of 52,140 UK mobile users, only the HTC One X scores higher (8.47) than Apple's iPhone 5 (8.21).
Ms Quinn added: "As 4G opens up to more UK cities in 2013, it will provide opportunities for both mobile network operators and handset manufacturers to increase user satisfaction and device usage."

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