Following weeks of marketing hype in the form of teaser trailers and even a flash mob, Samsung launched on Thursday its Samsung Galaxy S 4 smartphone with much fanfare. And it was interesting, to say the least.
Held at Radio City Music Hall in New York City, Samsung put on quite a show for tech journalists, featuring tap dancers, Broadway performers and that little boy from the ads. Not to mention Broadway actor Will Chase served as the emcee. Yes, there was actually an emcee.
Actors on stage discussed the smartphone's new features. A man dressed as a hiker talked about why he would want to use it for travel and women danced on stage along with its newGroup Play function, which lets you share and play the same songs on as many as eight devices at once. Just fast forward to 39:00 to get the full effect.