I’m happy to announce that I’ll be discussing the latest trends in digital advertising with representatives from Facebook, Google, and Twitter at the end of April during TechCrunch Disrupt in New York.
My goal for the panel is to give attendees from both Madison Avenue and the startup world an overview of the latest products and opportunities from the major online ad platforms. We’ll talk about successful campaigns, best practices, and long-term strategy, and I’ll do my best to pry out concrete details about future plans.
One of the panelists is Kevin Weil, senior director of revenue products at Twitter. Weil leads product development and strategy for Twitter’s ad platform. He was previously the product manager for Twitter’s advertising-facing data products and the tech lead for Twitter analytics.
We’ll also have Neal Mohan, Google’s vice president of display advertising products. Mohan joined Google through the DoubleClick acquisition in 2008, and he’s now in charge of display ad products on both desktop and mobile, including the Google Display Network, AdSense, AdMob, Ad Exchange, InviteMedia, AdMeld and the DoubleClick suite.
Our final panelist is Gokul Rajaram, product director for ads at Facebook. Rajaram leads the roadmap and execution for Facebook’s ad products. He also has experience at Google, where he helped launch AdSense and was product lead on the DoubleClick acquisition.
Disrupt NY starts on April 27 with our 24-hour Hackathon. The conference officially kicks off at the Manhattan Center on April 29 with a schedule filled with speakers, product demos, and the Startup Battlefield, where 30 startups compete for the Disrupt Cup and a giant $50,000 check.
Early-bird, general-admission tickets are available until April 11. Or sign up for the Hackathon for a chance for the same ticket for free.